The Important of Photography in Building a Brand for your Business

imageThis was a session a had with National Art & Photography Brand Network (NAPBNET)

I hope to use my career story as instructional materials to inspire someone here tonight. Don’t mind me if you see me use such terms; it’s just because I am an educationist by profession….

Ok now, Simply put:
Stella Adu is my name. I am fondly called Prolific Stella: I am a serial entrepreneur, training coordinator, a skill acquisition trainer(I help youth 13-36 & stay-at-home women acquire entrepreneurial skills to startup their business through my skill acquisition training) and a social media crusader 😀 about.me/stellaadu

Hobbies/Skills: I am passionate about helping people achieve success 💪🏻 I love traveling, helping (charity) volunteering, gisting, teaching and cooking. Most importantly, I love being a women. lol💃

Tonight, I have being given a topic to work with “Building business empire with ARTISTRY skill”
But I have decided to paraphrase it this way,

*** By way of introduction, I will say here as I always say

What you don’t know is more than you! Until you have good understanding of a subject you can really enjoy its benefits.
The Important of Photography in Building a Brand for your Business
We all know that good photograph is done with skill & imagination, which makes our content attractive or beautiful…

Thus, I will like to give definition of key words.
~ It’s important to know that Photography is both art and science. The word “photography” means to paint with light, and painting with light is where the “art” comes in. Permanently fixing the light into a tangible photograph is “sciences” role.
Real photographers know how to take an ordinary object and put meaning into it, meaning that represents our content well

~ Business has to do with the activities of selling, buying, marketing, exchanging for productivity and profitability.

~ Again, it’s important to know that:
Branding is not just a cool logo as some thinks… It’s a kind of promise, an identity, a vision, even a mission that goes beyond the product or the service to be sold👌

It’s the perception you choose to create in the mind of the clients
It’s important to note here that Social media is first about the people and not your business!
It’s important to note here that Social media is first about the people and not your business! if you therefore provide for the people (add value in your conversation & engagement with them; they will in-turn provide for you) By doing business with you👌
having the right images professionally capture will give your brand the recognize to attract client.
Photography plays a crucial role in delivering the personality of your brand. It also enhances your positioning as an expert and this in turn gives you the competitive edge with purpose of increasing your sales.

A good business person will budget in for a new logo and brochure design by hiring a Graphic Designer, because they are the experts. Budgeting for a photographer is equally important, yet a lot of businesses don’t see it’s essential. Most feel their Iphone or a staff member with a entry level camera is good enough…

… But is this really good enough? …Is it really going to give you the best results?
Now let’s look at the important of photo to branding
Every single brief is different and it’s our job to tailor these projects and campaigns to create effective solutions. But some things don’t change for any client, and one of those things is the importance of top quality photography in building a successful brand.
However, it’s often overlooked by companies even entrepreneurs, when they first consider their budget for a branding exercise….

We know that every penny counts for business owners, but that’s precisely why we need to spend them where it will make the most impact for your brand.
Good quality images by a professional photographer have the power to capture everything your business is and aspires to be. They can show the heart and soul of your organisation, its ethos and principles.

A great photography brief will put you head and shoulders above your competition #Infography
As consumers in a technologically advanced world, we are inundated with hundreds of marketing messages every day….

Ironically, the smartphones that have made us into media experts are also responsible for making us believe we don’t need a professional with an SLR camera anymore. We can just use our phone camera, right?

Wrong. Nothing can replace the quality and power that professional images will have on the success of your project if you really want to build a mega brand. However, I always teach that starting small is key. Thus, make use of what you have: your phone if you can’t avoid a professional photographer.

A picture paints a thousand words, after all.
Many a time, people ask me why I always take pictures when I go for events… Do you know my answer? “It’s for my branding…”Every picture tells a brand story 👌
~ Don’t joke with every moment of your processing as an entrepreneur!

~ Document your moment via photo!
I have needed to remind a great man that I had interviewed him before when I was producing a radio show… But he wouldn’t remember until I had to post a picture I took with him…That was when he got my explanation perfectly!

The Chinese proverb said “… What I see I remember!”
I am almost done here so you can start preparing your questions.
~ The truth is you needs photography as well to position your products & services perfectly well before prospects.
~ Don’t just post anyhow pictures online because of your brand. M. Obama said: successful people are deliberate people… They do thinks because they want to and because it has a lot to do with the brand they are building!
Thank you very much for your time at this session

Once again, This is Prolific Stella: I help young people and stay-at-home women to acquire entrepreneurial skills through my skill acquisition program. I train cooperate bodies and organization on how to build online brand, work etiquette, to mention but a few.
To know more about my skill acquisition training you can check here


I blog at http://www.prolificstella.wordpress.com/

Connect with Prolific Stella
Or prolificstella@yahoo.com

Social media:
@prolificstella (Twitter, Instagram, & Skype)
Facebook Page: Prolific Stella
LinkedIn: ProlificStella Adu
Blog: http://www.prolificstella.wordpress.com
08090815369 (Whatsap)

Thank you 🙏🏻